Rwanda’s top musicians have joined forces with the HealthPlus and government to promote better nutrition and health through a new music video that was released Monday in Kigali, Rwanda, reports NaijaAgroNet.
The music video was subtitled in both English and Kiswahili for easy adoption by the populace, according to NaijaAgroNet findings, depicting iron beans as very nutritious food.
The release NaijaAgroNet gathered formed part of the roadshow to create awareness on the iron beans brand in an effort to cut hungry trend on the continent.
NaijaAgroNet further gathered that the song, according to press statement by the Africa Press Organisaiton (APO), extoled the nutritional benefits of new high-iron beans that are now available in Rwanda, Democratic Republic of Congo, and Uganda.
NaijaAgroNet recalled that almost 40 per cent of children in Rwanda suffer from iron deficiency in their diets, which in severe cases, could lower their intelligence quotients (IQs) and learning capacity, resistance to disease, and energy levels.
Experts at the Rwandan Office of HarvestPlus led by Lister Katsvairo, explained to NaijaAgroNet that beans are a traditional staple food and eaten every day and these new iron beans contain 15 per cent more iron than ordinary beans, and could provide women and children with almost half their daily iron needs.
“They also yield twice the harvest of ordinary beans, increasing incomes for farmers,” Katsvairo said.
NaijaAgroNet notes that over 700,000 Rwandan farmers are now growing and eating these nutritious beans, first released by the Rwandan Government in 2011.
"We’ve had tremendous success so far in getting these beans out, but we wanted to reach a much wider audience across the country,” Katsvairo said.
Lead of HarvestPlus which prides itself as a global programme to improve nutrition emphasized that these iron beans are now making their way into urban markets, hence the campaign to increase consumer awareness.
“We worked with Rwanda’s top musicians, who cater to all musical tastes including Afro-pop, rap and R&B. Who better to spread this message of how beans can improve nutrition and health?" Katsvairo asserted.
The campaign, Katsvairo said has taken musicians King James, Miss Jojo, Riderman, Tom Close, and Urban Boyzon a series of roadshows across the country live performance for over 30,000 people, which equally included exhibitions and sales of iron bean seeds.
+Remmy Nweke (ITRealms) @HealthPlus @Rwanda +Naija AgroNet
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