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Friday, April 17, 2015

O’Keeffe elevated to President, Diageo Africa as Lauridsen takes over


Current Managing Director/CEO Guinness Nigeria Plc, Mr. John O’Keeffe, has been elevated to the position of a President, Diageo Africa, reports NaijaAgroNet, just as Mr. Soren Lauridsen has been named to replace O’Keeffe as new MD/CEO.

With this, NaijaAgroNet reports that Mr. O’Keeffe has joined the Diageo Executive Committee and will be reporting to Dr. Nick Blazquez, the President Africa and Asia, recalling that Guinness Nigeria Plc, a subsidiary of Diageo Plc, whereas the new appointment of Mr. O’Keeffe will take effect from Wednesday, 1st July 2015. 

Mr. John promises to bring an insight of his experience in marketing and general management to the Executive team. Alongside with his Nigeria role, led Diageo’s Global Innovation, Beer and Baileys categories, served as Managing Director for the Russia and Eastern Europe business and undertaken senior marketing roles across multiple European markets and Jamaica. The Managing Directors of Diageo’s 4 African markets (Nigeria, South Africa, East Africa and African Regional Markets – rest of Africa), as well the Regional Finance Director, Africa, will report to John.

Since his assumption of office as the Managing Director/CEO of Guinness Nigeria in November 2014, Mr. O’Keeffe has been engaged primarily with sustaining the recovery of the business, building a fit for purpose commercial organisation and improving employee morale and engagement. Growing and broadening our innovation portfolio has also been a key area of focus for Mr. O’Keeffe. With his managerial experience/approach, the improvement in the performance of the business has appreciated NaijaAgroNet gathered.

Mr. O’Keeffe will continue to be part of Guinness Nigeria as a Non-Executive Director and as the Diageo executive responsible for Diageo’s African business, will continue to stay involved with the 
Nigerian business.

AbdulKareem Mueenah/GEE

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