Google, MasterCard are among multi-industry effort that represents a powerful, tangible way to make a difference toward peace, refugees, displaced people and their families, NaijaAgroNet reports.
On 21 September, the International Day of Peace, global brands are joining forces across industries and geographies in an unprecedented effort to highlight the vital role of food assistance in creating a more peaceful world. Many companies are donating television and digital media channels to drive support for the United Nations World Food Programme (WFP), the frontline agency fighting hunger.
First championed by McDonald, other supporting companies include Burger King, Cargill, DreamWorks Animation, Facebook, McCain, McDonald's, OMD, Twitter, TBWA and United Airlines.
World Food Programme Executive Director, Ertharin Cousin, NaijaAgroNet gathered, said, "Today is about people coming together across regions and cultures to take action for a hunger-free and peaceful world. Food assistance plays a powerful role in times of conflict by saving lives and alleviating suffering. Food brings and keeps families together. Food security gives families hope during desperate times while eliminating the need for families to resort to extreme and harmful measures as the only option for survival."
Cousin further said, "Humanity has one future together. This effort provides a great example of people and companies joining forces to make sure we achieve the goal of a zero hunger future".
All funds raised from this effort, NaijaAgroNet, will go to WFP's emergency response fund that is used to support WFP's most critical operations, including crises in and around Syria, Iraq, South Sudan and Yemen. With more people displaced now than any time since World War II, the needs are greater than the resources.
"The private sector has a significant role to play in ending hunger and promoting peace," said WFP Director of Private Sector Partnerships, Jay Aldous. "And this global effort is a powerful example of brands coming together with one voice to make a tangible impact in the lives of vulnerable people."
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Pix: Ertharin Cousin,