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Saturday, September 19, 2015

mPedigree confirms product originality


The mPedigree anti-counterfeiting solution, a cloud-based system that creates unique 12 digit numbers  has been developed to confirm if a product is original or fake, NaijaAgroNet reports.

The12 digit numbers which are put on single packs of medicines hidden under an opaque layer, is revealed when the consumer is buying the product. A customer can then send these PINs by SMS to a special short code, and within 15 seconds receive a reply confirming if the product is original or fake.

Ghanaian startup mPedigree, which uses mobile phones to secure pharmaceutical products against counterfeiting, has expanded to a number of other Africa countries since its 2007 launch, partnering with the Uganda National Bureau of Standards (UNBS) to roll out a mobile phone-powered traceability and e-verification service for agricultural inputs and commodities, NaijaAgroNet learnt.

Aside from expanding into other countries, mPedigree has also been entering other sectors in a bid to scale its business, with Disrupt Africa reporting in March it had entered the Ghanaian textiles industry. It is now launching operations in Uganda’s agricultural sector, it is also an e-verification product for inputs and commodities such as seeds, fertilisers and crop protection products.

Aside from UNBS, the startup has also partnered RenPublishing, a Ugandan corporation, and the Feed the Future Uganda Agricultural Inputs Activity, an initiative of the United States Agency for International Development (USAID)-run project Feed the Future.

The initiative, NaijaAgroNet informs, brings together the E-Tags quality certification and auditing service of the UNBS and mPedigree’s Goldkeys serialisation and authentication engine to create a channel for verifying the source and supply chain status of agro-inputs as well as their compliance with acceptable quality standards under Ugandan law and regulations.

Cyriacus Nnaji/GEE

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