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Wednesday, June 22, 2016

Informed media reportage can influence policy-making in agriculture - Chinje

The Chief Executive Officer of the Africa Media Initiative (AMI), Mr. Eric Chinje, has adduced some reasons behind the recently concluded assemblage of some 50 media practitioners in Yamoussoukro, Cote d’Ivoire, to leverage skills on covering agriculture, reports NaijaAgroNet.

Chinje who made this known at the three-day session wrap-up, informed NaijaAgroNet that the aim was to develop a critical mass of skilled reporters who are specialized in covering the agriculture sector, and belong to a professional network and continental community of practice.

On working with the World Bank, he said, AMI commenced this project in West Africa where a three-day training workshop was held in Yamoussoukro, between June 13 and 16, 2016, because they believe that well-informed, incorporating evidence-based knowledge and data could be used in broader development policy-making in areas such as poverty reduction, employment and labour policies, and overall economic policy.

He also outlined the objectives to comprise sensitizing participants to the importance of agriculture issues in their country and region; building participants’ capacity to gather and analyze agriculture data and render reports on agriculture that are “palatable and digestible by all levels of media consumers.”

Additionally, Chinje said, the workshop enriched national and regional dialogues on agricultural policies; animate an online network platform with their reports and documentaries, thus, allowing for well-researched and informed articles and audio-visual products to be widely disseminated beyond their own media organizations.

“About 50 journalists are expected to attend this training, that is, 40 from West Africa and 10 from the other regions, namely North, Central, East, Southern and the Indian Ocean Islands,” he said, stressing, that all the participants showed enthusiasm in agriculture.

Agriculture, he said, is a critical component of development in Africa, with a growing consensus that could directly affect state welfare and individual well-being, therefore, media coverage of the sector is important.

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Pix: Chief Executive Officer of the Africa Media Initiative (AMI), Mr. Eric Chinje

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