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Monday, April 24, 2017

Earth Day 2017: GROHE shares tips on water saving in Africa

The German leading brand in sanitary fittings, GROHE, has shared some tips on water saving on the continent of Africa, as part of the 2017 World Earth Day through its commitment to innovative design with a strong focus on sustainability, reports NaijaAgroNet.

This year’s theme for Earth Day is “Environmental and Climate Literacy,” GROHE said that for sustainability sake, is a corporate value with a tradition and a future.

GROHE, NaijaAgroNet gathered, has developed a wide portfolio of advanced product technologies and launched also a series of awareness campaigns and programs to change mindsets and habits.

Since 2009, NaijaAgroNet also gathered that GROHE has launched the Green Mosque Initiative in many countries, whereby the company partners with local entities to install water-efficient products in the ablution rooms of mosques to help the respective regions achieve sustainable reduction in water consumption.

The Vice President of GROHE Egypt, North and West Africa, Mohammed Ataya, said Muslim worshippers' ritual ablutions consume between 10 and 15 liters of water per day, stressing that every possibility to save water therefore has a great impact on consumption, asserting, “mosques play an important role in people’s day-to-day lives.”

The initiative, NaijaAgroNet reports, has reduced water consumption for the cleansing rituals by roughly 30 per cent which is good for the environment and helps cut costs.

“Water saving taps and showers and water saving flush systems are two of the main ways that everyday citizens can contribute to protecting the environment, and sustainability is one of the core values and a top priority in the creation of every GROHE product for bathrooms and from the design to development stages.” Ataya said.

In addition, Ataya said, quality materials, first-class design and advanced engineering all play an important role in saving water, citing for example, GROHE EcoJoy hand showers with the feature as an integrated flow limiter, an Eco button or spray dimmer which lets user choose when to reduce the water flow.

GROHE, says it agrees strongly with the Earth Day ethos that everyone needs to be empowered with the knowledge and the products to inspire action and protect the environment. Noting that the individual choice to reduce water consumption is only one of the many strategies needed to address the issue of water scarcity but it gives each person a role to play in protecting the planet.

Isaac Oyimah/GEE with additional report from APO
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