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Tuesday, November 19, 2013

Royco unveils TV commercial, promises meatier than ever flavour, aroma


In the bid to boost its consumer connection to the brand of Royco, the seasoning company, Unilever Nigeria Plc has unveiled a new and exciting television commercial tagged ‘Great Taste of Home.’

Speaking in Abuja to NaijaAgroNet, Managing Director, Unilever Nigeria Plc, Mr. Thabo Mabe, noted that the new campaign commercial captures the essence of the new Royco by bringing its ‘Great Taste of Home’ theme fully to life and delivering on a promise of taste that is ‘Now Meatier than Ever’ for all Nigerian dishes.

“At Unilever, we are proud to say that one of the pillars of our vision is to continue to improve the lives of our consumers,” he said, pointing out that the confidence with which they introduced the new Royco Chicken in addition to the existing variants of Beef and Goat flavours, for its teeming consumers delighted with the exciting array of flavours from Royco that now come in new and attractive packs.

Consumers, he said, could now choose their preferred flavour from the three Royco variants of Beef, Chicken and Goat which are now more meatier with the best aroma ever.

Brand Building Director, Unilever Nigeria Plc David Okeme, explained that with Royco, everyone could prepare and enjoy great tasting food with irresistible aroma every day.

Okeme stated that one of the unique selling propositions of the Royco seasoning range, besides its affordability, is its re-formulation which guarantees a meatier than ever flavour, thus helping the Nigerian woman prepare a variety of mouth-watering dishes for her family every day. Hence, the campaign theme, ‘Great Taste of Home.’

Explaining further, Category Manager, Savoury, Bolanle Kehinde-Lawal said, “The new Royco gives a more meaty taste and adds the best aroma to everyday Nigerian meals, while also being very affordable to the average Nigerian.

“Royco Chicken, the latest introduction to the existing Royco family is specially formulated to deliver ‘Irresistible Chicken Taste’ and great aroma to dishes. One cannot go wrong with cooking with the new Royco. Just go out and get your pack and your family will love you even more for it,” Kehinde - Lawal concluded.


Royco now comes in three cube formats of beef, chicken and goat, while the powdered format is specially formulated for stew and soup to give consumers more exciting flavours.

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