In the bid to boost its consumer connection to the brand of
Royco, the seasoning company, Unilever Nigeria Plc has unveiled a new and
exciting television commercial tagged ‘Great Taste of Home.’
Speaking in Abuja to NaijaAgroNet, Managing Director,
Unilever Nigeria Plc, Mr. Thabo Mabe, noted that the new campaign commercial
captures the essence of the new Royco by bringing its ‘Great Taste of Home’
theme fully to life and delivering on a promise of taste that is ‘Now Meatier
than Ever’ for all Nigerian dishes.
“At Unilever, we are proud to say that
one of the pillars of our vision is to continue to improve the lives of our
consumers,” he said, pointing out that the confidence with which they introduced
the new Royco Chicken in addition to the existing variants of Beef and Goat
flavours, for its teeming consumers delighted with the exciting array of
flavours from Royco that now come in new and attractive packs.
Consumers, he said, could now choose
their preferred flavour from the three Royco variants of Beef, Chicken and Goat
which are now more meatier
with the best aroma ever.
Brand Building Director, Unilever
Nigeria Plc David Okeme, explained that with Royco, everyone could prepare and
enjoy great tasting food with irresistible
aroma every day.
Okeme stated that one of the unique
selling propositions of the Royco seasoning range, besides its affordability,
is its re-formulation which guarantees a meatier than ever flavour, thus
helping the Nigerian woman prepare a variety of mouth-watering dishes for her
family every day. Hence, the campaign theme, ‘Great Taste of Home.’
Explaining further, Category Manager,
Savoury, Bolanle Kehinde-Lawal said, “The new Royco gives a more meaty taste
and adds the best aroma to everyday Nigerian meals, while also being very
affordable to the average Nigerian.
“Royco Chicken, the latest introduction to the
existing Royco family is specially formulated to deliver ‘Irresistible Chicken
Taste’ and great aroma to dishes. One cannot go wrong with cooking with the new
Royco. Just go out and get your pack and your family will love you even more
for it,” Kehinde - Lawal concluded.
Royco now comes in three cube formats of
beef, chicken and goat, while the powdered format is specially formulated for
stew and soup to give consumers more exciting flavours.
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