NaijaAgroNet:
The residents of Diamond
Park, Market Road, Kubwa in the Federal Capital Territory (FCT) Abuja woke up
to a delightful surprise over the weekend as Coca-Cola stormed the prestigious
community with the Share-a-Coke activation, reports NaijaAgroNet.
Thousands of residents
could not believe their luck as they filled the activation venue to get their
own personalized Coca-Cola cans and be a part of the fun event.
The residential community
is one of the numerous consumer groups in Abuja to savour the Share-a-Coke
campaign, which has continued to spread excitement across the country since the
launch of its second edition in December.
Savouring a PET bottle of
iced cold Coca-Cola given freely to all consumers during the activation,
Ibrahim Mogaji, an Engineer who customized 15 cans for his friends and loved
ones, expressed joy and applauded Coca-Cola for re-introducing the novel
campaign to the Nigerian Market two years in a row.
Mogaji said that, “I am so
excited that Coca-Cola has re-introduced this campaign to Nigerians. Last year,
I was not fortunate to have my name on a Coca-Cola bottle. Now, not only has
Coca-Cola re-introduced the campaign, it has also brought it right to my
door-step. My wife and I are even more excited about having our favourite
phrases on Coca-Cola cans, along with our names.
‘’It is like playing
romance in a new way. Using all internet things, the emoticons to personalize
my Coca-Cola cans at the same time is really interesting. I must confess that
this indeed is a great experience to have, such a big international brand work
tirelessly to connect with all of its customers in Nigeria.”
Speaking on behalf of the
brand, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon disclosed that
Coca-Cola recognizes Nigerians’ ever-growing love for indigenous names and
smileys with its Share-a-Coke campaign.
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