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Wednesday, February 24, 2016

Abuja goes personal with Share A Coke II

The residents of Diamond Park, Market Road, Kubwa in the Federal Capital Territory (FCT) Abuja woke up to a delightful surprise over the weekend as Coca-Cola stormed the prestigious community with the Share-a-Coke activation, reports NaijaAgroNet.

Thousands of residents could not believe their luck as they filled the activation venue to get their own personalized Coca-Cola cans and be a part of the fun event.

The residential community is one of the numerous consumer groups in Abuja to savour the Share-a-Coke campaign, which has continued to spread excitement across the country since the launch of its second edition in December.

Savouring a PET bottle of iced cold Coca-Cola given freely to all consumers during the activation, Ibrahim Mogaji, an Engineer who customized 15 cans for his friends and loved ones, expressed joy and applauded Coca-Cola for re-introducing the novel campaign to the Nigerian Market two years in a row.

Mogaji said that, “I am so excited that Coca-Cola has re-introduced this campaign to Nigerians. Last year, I was not fortunate to have my name on a Coca-Cola bottle. Now, not only has Coca-Cola re-introduced the campaign, it has also brought it right to my door-step. My wife and I are even more excited about having our favourite phrases on Coca-Cola cans, along with our names.

‘’It is like playing romance in a new way. Using all internet things, the emoticons to personalize my Coca-Cola cans at the same time is really interesting. I must confess that this indeed is a great experience to have, such a big international brand work tirelessly to connect with all of its customers in Nigeria.”

Speaking on behalf of the brand, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon disclosed that Coca-Cola recognizes Nigerians’ ever-growing love for indigenous names and smileys with its Share-a-Coke campaign.

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