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Friday, June 2, 2017

Nestle reiterates commitment with Maggi making difference towards 2020

The Nestlé Central and West Africa has reiterated commitments towards 2020 to help people cook the difference with Maggi, reports NaijaAgroNet.

The Business Executive Officer Culinary for Nestlé Central and West Africa, Mr. Dominique Allier, gave this reaffirmation on the company’s commitment at the recent Nutrition Forum in Dakar and attended by stakeholders from across West and Central Africa.

He disclosed that the iconic Maggi brand is on a mission to support home cooks with healthier and tastier choices, by simplifying ingredients lists, reducing salt and increasing micronutrient fortification.

“With 4600 food portions around the world prepared every second with Maggi, Nestle believes that these changes will have a positive impact,” he said.

He also pointed out that the company is committed to reshaping Maggi’s products to emphasize the use of familiar and common ingredients that people know and have at home.

‘’Consumer expectations are changing, they want products with common ingredients they know, minimal processing, natural or organic and ideally locally produced. Our company has a role to play in contributing to the needs of the society,’’ Allier said.

He stressed that Maggi is reorganizing its supply chain to privilege local sourcing of ingredients; even as a careful selection of each ingredient will uphold the quality of Maggi products and meet the homemade cooking standards of consumers around the world: trusted, tasty and good for consumers.

Nestlé is also continuing to lower salt in the Maggi range. This will contribute to help people in their efforts towards reducing their salt intake and meeting WHO recommendations on reducing risks associated with high blood pressure.

Fortification is a means Maggi uses to help prevent malnutrition in countries where daily consumption of essential micronutrients is lacking. In 2016, Nestlé provided 65 billion of fortified servings in Central and West Africa out of which Maggi delivered over 100 million iron fortified cubes daily to 78 million households in Central and West Africa.

He explained that in Central and West Africa, fortified Maggi stock cubes and other products are known as a staple for many households, Maggi “Simply Good” summarises the commitments of the iconic brand to help cook the difference.

In addition, to the strong commitments on improving ingredients, he said, Nestlé in Central and West Africa will highlight nutritional challenges by engaging with government authorities, civil society and consumers.

Chuks Egbune/GEE
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Pix: Dominique Allier, Business Executive Officer Culinary for Nestlé Central and West Africa

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