The Nestlé Central and West Africa has
reiterated commitments towards 2020 to help people cook the difference with
Maggi, reports NaijaAgroNet.
The Business Executive Officer Culinary
for Nestlé Central and West Africa, Mr. Dominique Allier, gave this
reaffirmation on the company’s commitment at the recent Nutrition Forum in Dakar and
attended by stakeholders from across West and Central Africa.
He
disclosed that the iconic Maggi brand is on a mission to support home cooks
with healthier and tastier choices, by simplifying ingredients lists, reducing
salt and increasing micronutrient fortification.
“With
4600 food portions around the world prepared every second with Maggi, Nestle
believes that these changes will have a positive impact,” he said.
He
also pointed out that the company is committed to reshaping Maggi’s products to
emphasize the use of familiar and common ingredients that people know and have
at home.
‘’Consumer expectations are changing,
they want products with common ingredients they know, minimal
processing, natural or organic and ideally locally produced. Our company
has a role to play in contributing to the needs of the society,’’ Allier
said.
He
stressed that Maggi is reorganizing its supply chain to privilege local
sourcing of ingredients; even as a careful selection of each ingredient will
uphold the quality of Maggi products and meet the homemade cooking standards of
consumers around the world: trusted, tasty and good for consumers.
Nestlé is also continuing to lower salt in
the Maggi range. This will contribute to help people in their efforts towards
reducing their salt intake and meeting WHO recommendations on reducing risks
associated with high blood pressure.
Fortification is a means Maggi uses to
help prevent malnutrition in countries where daily consumption of essential
micronutrients is lacking. In 2016, Nestlé provided 65 billion of fortified
servings in Central and West Africa out of which Maggi delivered over 100
million iron fortified cubes daily to 78 million households in Central and West
Africa.
He explained that in Central and West
Africa, fortified Maggi stock cubes and other products are known as a staple
for many households, Maggi “Simply Good” summarises the commitments of the
iconic brand to help cook the difference.
In addition, to the strong commitments on
improving ingredients, he said, Nestlé in Central and West Africa will
highlight nutritional challenges by engaging with government authorities, civil
society and consumers.
Chuks Egbune/GEE
... Linking agrobiz, sustainable environs, people & technologyPix: Dominique Allier, Business Executive Officer Culinary for Nestlé Central and West Africa
