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Wednesday, October 23, 2013

Unilever says Royco 'Now Meatier than Ever'

Leader in consumer goods, Unilever Nigeria Plc, has re-launched its Royco seasoning brand with a new Chicken flavor and reformulation of the existing Beef flavour.

Unilever sources confirmed this to NaijaAgroNet saying that with the brand re-launch and extension, Royco now comes in three variants – Chicken, Beef and Goat – all of which deliver on a culinary promise of taste that is ‘Now Meatier than Ever’ before.

Managing Director, Unilever Nigeria, Thabo Mabe said that: ‘At Unilever, we are focused on the needs of our consumers and provide innovative products that will meet these needs in a unique manner, while improving their lives. This Royco re-launch further reinforces this commitment and I am confident that our new Royco Chicken and reformulated Royco Beef flavour will receive positive reviews and acceptance in the Nigerian market.’

Brand Building Director, Unilever Nigeria, David Okeme said that the re-launch was done against the background of a new campaign theme tagged, ‘The Great Taste of Home.’ The campaign seeks to connect Nigerians with the essence of the brand which is all about bringing to life the great taste of home in every meal prepared with Royco seasoning.

Okeme said, ‘We are happy to introduce the new variant and reformulated cube flavours to Nigerians. This is a great time for Nigerians to try out dishes prepared with Royco seasoning and appreciate their local dishes irrespective of the kind of food that is being prepared.’

Category Manager, Savoury, Unilever Nigeria, Bolanle Kehinde–Lawal, said that the new Royco brings uniqueness to the taste of seasonings available to the Nigerian consumer. She said, “We are here today to introduce to Nigeria the new and specially formulated Royco seasoning that makes the taste of everyday meals now meatier than ever with an irresistible aroma.’
Royco Chicken, the latest introduction to the existing Royco family, is specially formulated to deliver ‘irresistible chicken taste’ and great aroma, in addition to the existing Beef and Goat variants.

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*Pix: Launch of the new Royco.


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