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The Healthy Living and Women Empowerment Initiative (HELWEI), in collaboration with Consumers International and the Swedish Society for Nature Conservation (SSNC), has launched a campaign to address poor water, sanitation, and hygiene (WASH) in traditional markets, with a specific focus on Alimosho Local Government Area (LGA) in Lagos State, reports NaijaAgroNet.The campaign, themed "Kick Dirt, Hug Life!", links market hygiene directly to food safety and nutrition, highlighting the urgent need for targeted interventions to protect public health.